Written Work > Blog Posts
I spend a lot of time writing blogs. A LOT. But that's not a complaint.
I genuinely enjoy doing SEO research and figuring out what content to create to deliver SEO results. I much prefer doing that than writing something that ends up not delivering. With that said, below are some samples of blog posts I've written in my years of marketing.
Brand Men: A History of Product Management
Where did Product Management begin and how did it evolve to where it is today? It all started with a memo about the “brand men” in 1931.
Posted May 2023
This post was the primary piece of content that drove a Black Friday-esque sale, resulting in over $150k in e-commerce sales in May 2023, (best of 2023 for 280 Group).
New! The 280 Group Blueprint & Playbook for Product Managers
How do you effectively convey a product update? By talking about skyscrapers of course.
Posted June 2023
280 Group needed an effective way to explain an update to their training courses/products, one that customers were comfortable with and often revisited.
Product Pick 'Em
Not a blog post per se, (it's a landing page), but I wrote the copy for this page in addition to organizing and running the entire, March Madness-esque campaign.
Posted March 2023
This one campaign, which lasted about 3 weeks, achieved our goal of building relationships with 3 new content/lead-sharing partners, in addition to growing some of our existing relationships.
Confessions of a (New) Product Marketer
A content marketer (me) writes about the valuable lessons he learned in a 3-day product management course.
Posted March 2023
This post was featured in Product Management Today.
What is Plenum? What is Plenum Cable?
This post explains what a plenum space in a building is, and what cables are legally allowed to be used in that space and why.
Posted January 2023
#1
Ranked #1 for the competitive search term "plenum cable" within months, drawing in thousands of website users each month, entirely on its own.
Heat Shrink Tubing Sizes Explained
I created both a blog post and a video about heat shrink tubing sizes, (and choosing the right heat shrink for your project), for Gamma Electronics.
Posted January 2023
PAGE #1
This page ranks #1 for "heat shrink sizes" and "heat shrink tubing sizes" while also significantly boosting other heat shrink-related keywords for Gamma Electronics.
Reduce RF Interference with the Gamma Suppressor Boot
Can a weatherproof boot, used to protect connections on cell phone towers, help reduce RF interference? This blog post explains how Gamma figured out how to do it. I took all the photos and created the graphics and video included in the post.
Posted March 2021
I often get asked if I can write about something "technical," so here you go!
What is Self-Amalgamating Tape?
Gamma refers to their Self-Amalgamating tape as "Magic Tape," but what is it? This blog post breaks it all down.
Posted August 2019
PAGE #1
This page has consistently ranked on Page 1 Google Results for "self-amalgamating tape" for years.
Cold Shrink Tubing
I assembled this page about Cold Shrink Tubing, wrote all the copy, took the photographs, and made the included videos.
Posted July 2019
PAGE #1
This page has consistently ranked on Page 1 Google Results for "cold shrink tubing" for years. Cold Shrink Tubing content generated numerous high-profile prospects for Gamma, like SpaceX, OceanSpray, the Department of Defense, and the California Department of Transportation.
How to Use Heat Shrink Tape
I wrote a blog post and made a video on how to correctly use/install heat-shrinkable tape, (Fix Tape for Gamma),
Posted June 2022
PAGE #1
This page ranks #1 for "how to use heat shrink tape" and the video had over 15k views in a year, while also ranking on page 1 for "heat shrink tape."
How to Use Heat Shrink Tubing
An illustrative how-to article on how to successfully use heat shrink tubing, (and yes, I also took the photos and made the video).
Posted June 2022
PAGE #1
Ranked on Page 1 of Google Search Results for the competitive term "heat shrink tubing" within a year.